- Strategic Counsel
- More than 30 years experience in Media and Public Affairs
- CEO and Board training and advice
- Government Relations and stakeholder engagement expertise
- 15 years in politics, including 5 running major political parties
- Delivered 12 election campaigns across Australia, including seven as local or state campaign director
- Managed internal and external political crises
- Certificate of Governance and Risk Management, including formal crisis management training
- Strategic Crisis Counsel
- 30 years in broadcast media
- Guided hundreds of organisations through crisis
- Integrated communications strategist
- A wealth of litigation and regulatory experience
- Government and Stakeholder Engagement
Immediate communications assistance in your hour of need when you’re facing intense media, public and stakeholder scrutiny. High-level strategic council and tactical assistance in fast-paced environments with in-depth political and community expectations knowledge.
WilkinsonButler is an industry leader in crisis communications and issues management, with experience across all sectors, including SMEs, not-for-profits,ASX-listed, and some of the world’s largest multinationals.
The best way of avoiding a crisis is practice: crisis rehearsals. It ensures:
- Nimble strategy design and tactical responses.
- Board and management unity under pressure.
- Rapid message preparation.
- A prepared spokesperson.
- Media and social media preparedness.
Change is hard – possibly the greatest leadership challenge. Despite that, there is a process, and we have extensive experience in the communications involved. It starts at the top and then, for some, it’s motivating teams. From there it can extend to being customer-focused, or the hard work of community engagement. We study, research and constantly discuss what is genuine change versus the latest ‘bright shiny toy’, to ensure we, and our clients, stay ahead.
Based on 30 years of journalistic experience in Australia’s leading newsrooms, Wilkinson Butler conducts media and presentation training for executives and high-profile individuals to ensure they’re prepared and confident spokespeople during the fiercest of interviews.
Peter Wilkinson counsels leaders on the communication strategies to achieve business goals and ‘raise the bar’.
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